Keith Merkel
President, EdgeCorp Group
Keith’s strong community ties and a desire to give back are the motivation behind the creation of a full-service, integrated real estate development company (EdgeCorp Group). Keith’s vision created a company that provides exceptional service while fulfilling the needs of the growing community. Over twenty-five years of successful careers in senior executive positions with multinational companies have contributed to his extraordinary knowledge of business development, sales, marketing, manufacturing/sourcing, construction, finance, logistics, IT, administration, HR, real estate, project management and Six Sigma methodologies. This business acumen and community-based motivation enable Keith to effectively connect with investors, city council and the public to pursue multi-million-dollar projects that strengthen and grow the community.
As EdgeCorp Group’s President, Keith is involved in all aspects of each project, from site selection and construction design to budgeting, marketing and property management. The relationships he develops with business partners and community members are reinforced with each project. Keith’s hunger for success extends past his own goals and into the community where he spends personal time volunteering on various committees and mentoring young professionals as they embark on their career paths.
Keith’s passion for developments that sustain the momentum of young professionals and provide alternatives for ageing residents influence his pursuit of infill projects. As a Joint Venture Partner and a key player in the redevelopment of 1500 Plessis Road, Keith has demonstrated his enthusiasm for Transcona by working diligently on the various components of this multi-use project. As a multi-use location, the Plessis project includes residential, retail and service providers and has a construction value exceeding $500 million while spanning over 33 acres.